Emotional Response Testing
Learn how your creative output can be precisely tailored by finding out the actual emotional impact your designs are having on your customers. Sophisticated eye-tracking based technology can measure your customer’s immediate emotional reaction to your advertising imagery.Every single day we are exposed to thousands of brand messages. We are not overwhelmed by this brand bombardment because we rely on our emotions to filter these down. Does the brand have an impact? Does it stick with us? Does it speak to us?
- If it doesn’t, it just joins the background blur of visual pollution in which we lead our lives.
- If it does, it’s because it meant something us. It affected us. It burst through the mundane day-to-day visual noise by provoking an emotional reaction.
Using the revolutionary Emotion Tool® from iMotions™, we use sophisticated eye-tracking technology to actually measure the immediate, instinctual, psycho-physiological reaction to visual stimuli – your print advertisement or packaging designs. We can now give an accurate and non-subjective score of how emotionally involved your customers are.
360° Psychological Profile: Feel > Think > Do
We combine this with mature and trusted techniques to build up a picture of what consumers are feeling, thinking and actually doing when they see your designs, by using:- iMotions™ Emotion Tool® (Psycho-Physiological Research)
- Eye-Tracking analysis (Behavioural Research)
- Emotional Response questionnaires (Attitudinal Research)
- Has your design emotionally engaged with customers?
- Do all customers have the same reaction, or mixed reactions?
- Is your message being read?
- Is your Call to Action being noticed?
- Are you unintentionally distracting customers with design elements that overpower more significant messages?
- How do customers rationalise their own emotional reaction?
- Is what the customers think in line with their emotional reaction?
- How do customers bring together the elements of your design into one experience?
- Which of several creative designs will have the most impact on your customer base?
What can you Test
Where Emotional Response Testing can be applied
- Print Advertisement
- Consumer Packaging
- Magazine & Book Cover Design
- Billboards
- Shelf Layout
- Product Design
- Website Visual Design
- Point-of-Sale Material
What are the Benefits
Emotional Response Testing gives you an unparalleled chance to see how your designs emotionally resonate with your customers.- Get a 360° view of how your customer’s feel, think and behave in response to your designs, to give a rounded picture of the customer’s experience
- Have confidence that you can lead your clients to select the most effective design that delivers the greatest emotional bang for the proverbial buck
- Go beyond your competitors by using innovative and scientific techniques
- Use overlapping techniques to create a more balanced picture than individual research methods
- Demonstrate your commitment to quality by embracing independent objective qualitative research
- Really know what rocks your customer’s boat, and what doesn’t
Contact User Vision to Find Out More
To learn more about how User Vision’s Emotional Response Testing can help you, call +44 (0)131 225 0850 to discuss your specific requirements and individual opportunities or email info@uservision.co.uk.
