Eye tracking

If your users can't find what they're looking for, they'll take their business elsewhere. Eye Tracking technology allows you to climb inside their heads and see your website through their eyes. It lets you see where they look, what they pay most attention too - and most importantly, what they miss. 

Eye tracking: The benefits

Our eye-tracking service will complement our user experience work by effectively ‘reading the mind’ of users by following their eye movements as they interact with a web site, mobile device and even a TV advert, video or print advertisement. The system is fully portable, therefore allowing us to take eye-tracking to our clients in any part of the UK and overseas. 

Eye tracking can provide deep insights into the conscious and unconscious gaze movements, applying this non-intrusive technology to usability studies provides a rich seam of information and helps to reveal the process behind movements around web sites.  Eye tracking can be applied to:

  • Websites/Intranets/Extranets
  • Software
  • TV, video and film
  • Advertising on websites, TV or printed material

Eye tracking: What you get

Heat map image of article on Herald website

After analysing the test data, we'll provide you with a detailed report, illustrated with session images and heatmaps for each of your webpages. Session images show the path that users' eyes took when looking at a page, while heatmaps highlight the areas the users paid most attention to. We can also provide remote viewing of the eye-tracking and/or recorded footage of the sessions for you and your team members or stakeholders to view at a later date.

What to do next 

Watch our short movie that shows how eye tracking can be applied to benefit your site.


User Vision eye tracking demonstration from User Vision on Vimeo

To find out how eye tracking can benefit your organisation and to receive a no obligation quotation then please contact us.

The ability to see first hand customers' experience on the site and to have User Vision's expertise in filtering and summarizing the learnings was a great benefit.

Customer Experience Manager, HSBC Bank.