Emotion & attention research
Are you sure your creative works well?
- Has your design emotionally engaged potential customers?
- Does the concept catch attention?
- Is your copy being read?
- Are your brand and calls to action noticed?
- Ensure maximum ROI from campaigns
Maximise the impact of your creative outputs
Our emotion and attention research provides deliverables to help you understand how your customers interact with your advertising, and powerful insights into the effectiveness of your chosen advertising creatives.
What do we do?
We use sophisticated eye-tracking technology, the innovative Attention Tool® and an attitudinal research questionnaire, to measure the immediate emotional reactions to your advertising creatives. We also test that it will have a positive impact, ensure that copy is being read and identify whether calls to action and your brand are being noticed.
What will you learn?
- Has your design emotionally engaged with potential customers?
- Do all customers have the same reaction?
- Do your customers know what to do next?
- Are you unintentionally distracting customers with design elements which distract from the overall message?
- How do customers bring together all the elements of your creative into one experience?
- Which of several designs will have the greatest positive impact?
- Is the experience with the creative structured or confused?
The ‘Samba to South America’ ad has much greater emotional appeal.
What can you test?
- Print advertisement
- Billboards and bus advertisements
- Website visuals
- Online advertising
- Consumer packaging
- Point-of-sale material
- Product designs
- Book and magazine covers
What are the benefits?
Pre-testing creatives gives you an unparalleled chance to see how your designs emotionally resonate with your customers.
- Get a 360 degree view of how your customers feel, think and behave
- Have confidence that you can select the most effective design
- Go beyond competitors by using innovative and scientific techniques
- Use overlapping techniques to create a more balanced picture than individual methods
- Know for sure that your copy is understood
What next?
To learn more about how User Vision’s emotion and attention research can help you, contact us to discuss your specific requirements and individual opportunities.
