Emma Kirk speaks at KMP event

7th November 2008

User Vision's Emma Kirk will speak at the KMP Web Content Strategy Seminar in London on the 19th of November 2008.

Emma will join a number of other well respected members in the digital sector to present on the topic of Usability testing.  Emma's presentation will cover the main factors to consider to ensure the successful execution of the specialist research technique usability testing.

Emma will also discuss various techniques that can supplement traditional usability testing including:

  • Card sorting - a simple but powerful way to develop your information architecture based on the mindset of your users
  • Eye tracking - seeing what the user is seeing, as they are doing it and through analysis across several participants.  This method provides great insight (pardon the pun) and helps to optimise calls to action and the placement of advertising and promotions.  
  • Remote usability testing - a geographically dispersed user base should not prevent usability testing, and there are various means for capturing user feedback across large distances thanks to advances in web conferencing
  • Volume usability testing - again to overcome to challenges of distance, and gain feedback from far more than in a typical usability test session, volume usability testing is an attractive option.
  • True intent studies -allowing the user to do what they intended to do on your site while, and checking the user experience with them at the end.
  • A/B Split and multivariate testing - sometimes the best way to make a decision between two or more options is to try both out and see which one works best.  That is the goal of this form of testing, and the results can be very effective for optimising conversion rates.

By then end of Emma's presentation, delegates at the seminar will have a comprehensive understanding of all of the elements necessary to run a successful usability test.

Other presentations throughout the day include:

  • How to create an effective website
  • Choosing the best web content management system
  • Customer Service with Virtual Assistants

This seminar is a must for anyone who wants to develop a successful web strategy.  The event takes place on the 19th of November in central London and costs just £125+ VAT at the early bird rate.

For further information and to book visit the KMP websiteLink opens in a new window

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The tutor was very knowledgeable in the subject and presented it in an easy to understand manner.

User Vision training delegate, 2009.