Case studies


User Vision has supported Acas since 2008 and this latest round of work has involved three individual studies of the Acas website including the True Intent study reported here.

Aberdeenshire Council

An overview of how usability testing and information architecture analysis helped Aberdeenshire Council improve their website.


A case study showing how User Vision used a complete user centred design approach to review and validate Britannia’s new website. Methods used included usability and accessibility audits, competitor analysis and usability testing.

British Council

Remote and face-to-face user experience testing in 9 countries

Careers Scotland

User Vision assisted Careers Scotland in the total re-engineering of their public facing website to increase levels of satisfaction among users.

DC Thomson

Turning offline to online User Vision helped DC Thomson define the priority content and the most effective way of presenting it.

Emirates Airline

How User Vision improved the usability of Emirates Airline's global website.


User Vision have particular expertise in product usability and this case study shows how we utilised this to help Honeywell create a more usable product.


In order for software to be effective it is essential it is usable for those who will be interacting with it. This case study identifies how working with User Vision helped KeyPoint create a more usable application.

With the aim to improve the overall experience on their web site, User Vision worked with Monster to assist in this, with encouraging results.

National Australia Bank

User Vision was engaged by National Australia Bank to inform the layout and content of the mortgage section of the Clydesdale Bank site design ( to best meet users’ needs and expectations within a competitive marketplace. Recommendations were given to improve the overall experience of this section of the site by conducting usability tests with representative users at the prototype stage of development.

Sainsbury's Bank

Having a long term usability strategy will help improve the performance of your website. This case study shows how Sainsbury’s Bank have benefited from a long term relationship with User Vision.

User experience evaluations can be a quick and effective way of evaluating the user experience of a website. This case study shows how user experience evaluations were used to help improve the Scottish Legal Aid Board’s website.

Scottish Widows

Making website’s accessible for those with disabilities makes both ethical and commercial sense. This case study shows how Scottish Widows improved the accessibility of their website with the help from User Vision.


User experience benchmarking to improve the Curriculum for Excellence website

Student Loans Company

User Vision have worked extensively with the Student Loans Company over the past few years, helping them improve their website to ensure their users have a positive online experience. This case study shows how The Student Loans Company have benefited from using a wide range of services from User Vision including usability testing, eye tracking and accessibility audits.

The Electoral Commission

This case study shows how User Vision helped the Electoral Commission’s “Making your mark” project in developing design guidance aimed at improving the usability and accessibility of voter materials.

Think Property

Through competitor analysis, usability testing and eye tracking sessions, User Vision were able to help Think Property improve their website.

Visit Scotland

Eye tracking helps define shop layout and record visitors’ experience

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Their approach is very easy and clear.  They are supportive and give advice and suggestions

Information & E-services Manager, NHS Health Scotland.