User Vision is right on CUE for latest usability methods study

17th June 2011

Alongside the Usability Professionals Association (UPA) annual conference taking place in Atlanta next week, there is a separate meeting of invited usability experts taking part in the latest Competitive Usability Evaluations (CUE) study, and User vision is proud to be talking part in this.

The CUE studiesLink opens in a new window are organised by Rolf Molich of Dialog Design in Denmark as part of a structured investigation into our industry, how we conduct research, outlining (and challenging) best practices for the usability profession. In each CUE study, several professional usability teams independently and simultaneously evaluate the same website or application, and the differences in findings (or methods applied) are rigorously analysed and compared.

It is a very valuable exercise and a great chance to compare and contrast the methods used by different professionals and outcomes from their research into the same interface.  I took part in CUE 4 where the crux of the research was comparing the results discovered through expert / heuristic evaluations and those from a more empirical approach of usability testing.  We all examined the same hotel reservation system, and the differences in the number and type of findings were very interesting, as documented in the subsequent report on the studyLink opens in a new window .

In the latest study, CUE 9 the focus is on the Evaluator Effect.  Several experienced usability professionals, including Stephen Denning of User Vision, independently observed five usability test videos and reported their observations.  In the follow up meeting next week they will discuss the similarities and differences in their observations and no doubt Rolf Molich and his team will apply the forensic level of analysis on the many parameters investigated and deliver a detailed and informative insight into the best practices for usability testing and research.
The CUE studies are a great chance to work with some of the leading user experience researchers from around the world, and User Vision is very much looking forward to taking part in the summary meeting next week.

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Chris RourkeIf you liked this article, feel free to republish it on your own website. All that we ask is that you include the citation below, including links, at the end of the article.

This article was written by Chris Rourke . Chris is the Managing Director of User Vision, a usability and accessibility consultancy that helps clients gain a competitive advantage through improved ease of use.

Tesco Bank has worked closely with User Vision for a number of years and utilise their expertise in usability testing, customer research and user experience development. User Vision are an extension of our Digital team and we have a strong working relationship. Their services have contributed to the success of the bank and we have always found the team at User Vision very responsive, accommodating, hardworking and a strong match for our culture and values at Tesco.

Head of Digital Operations, Tesco Bank.