Recession Proof Usability
18th May 2009
It’s a recession, and people’s confidence in purchasing has plummeted. The lack of pounds in their pockets is effectively an extra barrier to purchasing. Yet online sales have continued to rise. This is because online, customers can seek out greater value. But you can act to exploit this trend. If the recession is one barrier you can’t fix, there will be usability barriers on your site that you can, and make it easier for visitors to become customers.Download Recession Proof Usability (PDF 97k) to read how to accommodate to this new recession reality, and see how usability can help you in several directions to overcome the extra barrier to profit of the Credit Crunch.
What can you do next?
- Read some more usability and accessibility articles.
- Find out how usability testing can improve your offering.
- Attend one of our usability training courses and learn the tricks of the trade for yourself.
Want this article on your website?
If you liked this article, feel free to republish it on your own website. All that we ask is that you include the citation below, including links, at the end of the article.
This article was written by Rob van Tol. Rob is a Senior Usability Consultant at User Vision, a usability and accessibility consultancy that helps clients gain a competitive advantage through improved ease of use.
Recommend this article to a friend
Submit this article to:
