Recession Proof Usability

18th May 2009

recessionIt’s a recession, and people’s confidence in purchasing has plummeted. The lack of pounds in their pockets is effectively an extra barrier to purchasing. Yet online sales have continued to rise. This is because online, customers can seek out greater value. But you can act to exploit this trend. If the recession is one barrier you can’t fix, there will be usability barriers on your site that you can, and make it easier for visitors to become customers.

Download Recession Proof Usability (PDF 97k) to read how to accommodate to this new recession reality, and see how usability can help you in several directions to overcome the extra barrier to profit of the Credit Crunch.

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This article was written by User Vision, a usability and accessibility consultancy that helps clients gain a competitve advantage through improved ease of use.

80% of companies believe they deliver a 'superior experience' to their customers, but only 8% of their customers agree.

Bain & Company, Harvard Management Update.