Articles published in 2004
Contextual Keyword Advertising
18th August 2004
In response to an article published on the Brand Republic website User Vision took a look at IntelliTxt ‘contextual keyword advertising’ in action on the forbes.com website and found that it badly affected the user experience.
The Show Will Go On(line): The Edinburgh Festival
2nd July 2004
During the 2004 Edinburgh festival season, User Vision had a look at two of the festival websites: the Edinburgh International Festival and the Edinburgh Fringe festival to see what experience festival goers can expect if they purchase their tickets online.
User Friendly e-Banking
25th April 2004
The online banking market is very competitive. Usability and accessibility barriers are not just frustrating for online customers, they are very expensive for banks. This article, written for the Scottish Banker Magazine April/May 2004, outlines the fundamental usability problems which contribute to 50% of potential customers who abandon their online application.