User Vision MENA Breakfast Briefing
- 15th April 2012
- EAHM, Umm Suqeim 3, Street 10C, Building 69, Opposite Burj Al Arab, Dubai, UAE.
- See a map of this venue .
The Essentials of User Experience
User Vision, the leading user experience consultancy in the Middle East, are pleased to present the first in our series of FREE briefings on the world of user experience and user-centered design. In this initial briefing we will cover three topics which are essential for success in today’s rapidly changing digital world: Information Architecture, Persuasion in Design, and Service Design.
Information Architecture - A place for everything and everything in its place
Probably the most common and also the most frustrating problem online is not being able to find what you are looking for. Creating a usable intuitive navigation system to help users find your content is crucial, and careful research using appropriate methods is critical to getting it right. Our first session of the morning will cover when and how Information Architecture is designed as part of an end to end user-centered design process and discuss some of the key methods and deliverables from this process.
Persuasion – A Nudge in the right direction
Applying the right psychology can have dramatic effects on your customer behaviour and your levels of conversion. Subtle changes to the content and interaction design can inspire your customers to purchase and to remove the concerns they have – or both. Drawing on the research and practice of behavioural economics and “Nudge” techniques, we will show how applying this to web and mobile interfaces can increase your sales and customer satisfaction.
Service Design – Living in a Multi-channel world
In this day and age, customers interact with companies across many different touchpoints, both on- and off-line. But a truly joined-up approach to customer experience is relatively rare. In our introduction to the fascinating world of service design we will cover how to create services that really work across all of the touchpoints to deliver a customer experience that exceeds expectations. We will discuss how essential methods such as customer journey mapping and evidencing are applied in the holistic world of Service Design for customer experience.
This free event will be a great chance to learn about these important topics that make the important difference for delivering an exceptional user experience.