Breakfast Briefing - Rapid Prototyping.

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15th March 2012
User Vision offices, 55 North Castle Street, Edinburgh, EH2 3QA.
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Rapid prototyping using Axure RP Pro

Breakfast BriefingPrototyping is a technique by which design concepts can be quickly devised, elaborated and evaluated, without the need for time-consuming and expensive development processes.  It is often used in digital projects to bring designs to life and allow for very useful and cost-effective early testing.  Our speaker, Stephen Denning, has used this technique with numerous clients and will give a talk on the ‘why’ and ‘how’ of conducting prototyping in the design of new products and services.

Come and join us for breakfast, hear from our team and learn from other people’s perspectives and experiences.

Using practical examples, we will cover:
  • What is rapid prototyping?
  • How is it used, when should you use it and what are the benefits?
  • Tools and techniques
  • Introduction to Axure RP Pro
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About the Speaker

Stephen Denning is a Senior Consultant with User Vision and has 14 years’ experience helping clients to create the best possible experiences from their digital products and services.  He has worked with many well-known organisations, including helping them to use prototyping to create a more effective and efficient design process.


Slides from the presentation are available on Slideshare  .


Research indicates that £1 spent on advertising yielded £5 in total revenue, while £1 spent on customer experience improvements produced more than £60.

Creative Good.