Breakfast Briefing – Information Architecture

This event has already taken place. You might instead want to look at our upcoming events.

26th April 2012
User Vision offices, 55 North Castle Street, Edinburgh, EH2 3QA.
See a map of this venue Link opens in a new window .

IA , or the structure, grouping and labelling of information, is a key component of any website or application irrespective of platform. If your customers are having difficulty finding what they are looking for, encountering dead ends, unfamiliar terminology, navigational or even search issues, there is a very good chance that problems with the IA are behind it. So how do you go about addressing these issues?

 Come and join us for breakfast, hear from our team and learn from other people's perspectives and experiences.

Eventbrite - Breakfast Briefing – Information Architecture Link opens in a new window

Using practical examples, we will cover:

  • What is Information Architecture?
  • What are the benefits and why should it be an essential consideration for almost any project?
  • Core Tools, techniques and process to apply.
  • How best to apply these approaches, including the challenge of large sites.
  • Introduction to related approaches and methods.

The breakfast is absolutely FREELink opens in a new window . Numbers are limited so please sign up  if you are interested. Hope to see you there!

Our speaker and Principal Consultant, Ross Philip , has managed and worked on numerous client IA projects, including some very large and challenging ones, and will give a talk on the 'why', 'how', and ‘when’ of Information Architecture in the design/redesign of products and services. 


Slides from the presentation are available on SlideshareLink opens in a new window



The ability to see first hand customers' experience on the site and to have User Vision's expertise in filtering and summarizing the learnings was a great benefit.

Customer Experience Manager, HSBC Bank.