Usability & User Experience Training

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Date: 2nd February 2010
Time: 09:30–16:30
Location: 4th Floor, The Corner, 91-93 Farringdon Road, London, EC1M 3LN.
Map: See a map of this venue .

Course Overview

As the cost of acquiring traffic continues to grow, more website owners see usability as a key value generator.

This course aims to give a solid foundation to this wide-ranging sibject through case studies taken from ecommerce and non-commercial websites as well as hands-on experience through workshops on the key principles.

Event details

Location: Econsultancy London, 4th Floor, The Corner, 91-93 Farringdon Road, London EC1M 3LN
Date: 2 February 2010
Time: 9.30am - 4.30pm
Cost: £ 545 (Discounts of 20% for Econsultancy Members)

Book your place now for Usability and User Experience Training.

Who is the course for?

Anyone involved in website conversion who wants to gain a better understanding of the principles and learn how to apply best practice. Suitable for in-house or agency staff with some previous experience of website terminology.

What will I learn?

The course will help you understand the standards (ISO 13407) and commercial benefits of usability, how to overcome common barriers and how to calculate the revenue impact of usability. We look in detail at usability design principles in the design of navigation (and card sorting techniques), homepages, page layout, forms and error messages, and how usability is involved in merchandising, checkout and persuasion architecture, as well as the future of usability in Web 2.0 sites and human-centred design processes for interactive systems.

Key learning outcomes

Understand the role and benefits of usability as part of an overall ecommerce success strategy
Core usability principles explained and demonstrated through practical examples
Profitable tips for merchandising and selling online, from the home page to the checkout
Introduction to user-centred design methods that can be applied during your site development

See further details about what you will learn during this one day course.

About the Trainer

Rob van Tol, a Senior Usability Consultant at User Vision, has 17 years experience in User Centred Design (UCD) and User Experience (UX) design in different sizes of organisations and business sectors. Having worked with the development teams of software companies developing bespoke applications for the supermarket industry, Rob has a post-graduate certificate in Adult Education and Human Computer Interaction (HCI) with the Open University.

Prior to joining User Vision, Rob managed a local government website where he was responsible for the development of the site and mentoring the diverse organisation into being comfortable delivering its services across the web. He helped implement various information architecture solutions which are often an issue in large information-rich websites.

With User Vision, Rob has provided strategic support as well as tactical usability services to clients including, the BBC, National Libraries of Scotland, Find My Past, Emirates Airline and several other commercial and public sector clients.

He is a member of the Usability Professional's Association and Membership Secretary of the Scottish Chapter of the UPA.

Book your place now!