Mobile Web Usability One Day Training Course - London

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Date: 1st April 2010
Time: 09:00–17:00
Location: Lion Court Conference Centre, 25 Procter Street, London , WC1V 6NY.
Map: See a map of this venue .

Course Overview

This course presents the positive commercial benefits of mobile usability and provides actionable learnings, through real life examples, and clear guidance on how to build-in tangible and cost effective improvements.

Who is the course for?

Interactive Lounge The course is designed for:

E-commerce executives
Marketing specialists
Designers
Mobile web developers

irrespective of your usability grounding.

What will I learn?

The course looks at a number of areas:

1. The business case - Why have a mobile site?

If you have ever asked the question ‘why’ then this section will assist in clarifying this
Facts and figures showing the growth of the mobile web
The technical requirements for the mobile web
How it differs from the desktop web.

2. Design principles for the mobile web

What makes a usable mobile website?
Information architecture and how this can be optimised for the mobile web
Navigation and IA differences between the mobile and desktop web
Workshop: creating a persona that can be used during your design process. This persona will include environment of use, handset and types of user.

3. Comparing good and bad mobile websites

Using various travel, financial services sites we compare the features and content that help distinguish a good site from another in a similar sector. Focus on the BBC site and what makes the BBC a good mobile site
Side by side review of the desktop and mobile versions of various sites. What have the organisation done to create the mobile site ie. What have the maintained and what have they designed out of the site
Review of ‘apps’ and how they differ from a mobile website. Debate & discussion over the differences, pros & cons of ‘apps’ vs. mobile web sites and when each should be used.

4. Browsers and technical platforms

The differences in browsers and the impact on the display of mobile websites.
Walk-through a case study of design process for a mobile web site (autotrader.mobi). This includes the original design phases and what has been changed over time. Review of a variety of competitor mobile sites to show and ‘do’s’ and ‘don’ts’ for the Autotrader site.
Ways of rapidly creating mobile sites - mobifyme

5. Safari and the iPhone

The iPhone and the Safari browser were a step change in the mobile user experience. Discussion of the UX aspects of these and what has this means for the industry.

6. How to conduct usability testing of a mobile website.

Key differences between desktop and mobile usability testing
Methods and metrics for success
Technology, methodologies, cameras, emulation software and other resources that can be used.

7. Workshop – delegates create a mobile version of a web site.

This activity will draw on the previous learnings and will include a homepage and 1-2 levels down. This will be based on a specific task that would have been created with the persona earlier.

About the Trainer

Mark Westwater is qualified with a BSc. (Hons.) in Applied Biological Sciences from Napier University in Edinburgh, an MSc. (Eng.) in Work Design and Ergonomics at the University of Birmingham and is currently studying for an MBA.

Mark has over 15 years experience applying User Centred Design (UCD) methodologies to product developments. Prior to joining User Vision Mark worked for NCR, the world leader in Automated Teller Machines (ATM) Research and Development. His primary focus was to plan and support both hardware and software developments as well as conducting research in future technologies. This included mobile based application design for a hand held banking terminal and Voice Recognition system evaluation.

Since joining User Vision Mark has gathered extensive experience in the mobile arena having worked with clients such as Nokia, Orange, Autotrader and the BBC on a variety of different projects. Over the past few years there has been a significant increase in interest in mobile usability and the number and type of projects Mark has worked on has reflected this. He has been heavily involved in both mobile web and iPhone app design, and in helping clients understand what solution best meets their organisation and customer needs. Mark has written various blogs and articles on both mobile usability and the iPhone app world. He is a strong advocate of user centred design and this course is testament to that.

What are the costs?

The cost of this unique full day course is just £300 +VAT and we are offering a special early bird rate of £250 +VAT for bookings made before the 15th March 2010. Lunch and all course materials will be provided.

Terms and conditions

User Vision reserves the right to cancel or reschedule a training course at any time. In the unlikely event of this occurring, we will endeavor to give as much advanced notice as possible, if such an event occurs a full refund will be issued. We do not take responsibility of any additional costs or expenses due to a cancelled or rescheduled course.

Cancellation fees apply: 4-7 days notice - 50% refund; 3 working days or less - no refund

Other course dates available

Edinburgh: 31st March 2010 9.30am to 5.00pm

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