Breakfast Briefing: Web Analytics and Usability

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Date
25th November 2010
Time
08:00–09:30
Location
User Vision offices, 55 North Castle Street, Edinburgh, EH2 3QA.
Map
See a map of this venue Link opens in a new window .

Web Analytics + Usability = A Sum Greater Than Its Parts

We are pleased to announce another FREE breakfast briefingLink opens in a new window on - How Web Analytics and Usability relate to one another.

We often look to analytics and usability to achieve similar goals: understanding our users so that we can improve customer experience and increase sales.

But how can the two disciplines work hand-in-hand to drive bigger benefits? Are there lessons from one field that can be applied to enhance the learnings of the other? Can you research your web analytics for useful ‘clues’ to indicate potential user experience issues?

This informative breakfast briefing will demonstrate how analytics can highlight usability issues, verify their impact in monetary terms, and quantify the up-lift gained from a user-focused design:

  • Using analytics data to identify and prioritise usability issues
  • Quantifying the impact of usability issues and improvements on the bottom line
  • Avoiding the statistical red herrings

 

Breakfast at User VisionGoogle Analytics

Our invited speaker: Andrew Hood, Lynchpin Analytics 

About the Speaker

Andrew Hood is founder and managing director of LynchpinLink opens in a new window , a web analytics consultancy with clients including Experian, Vodafone, Cadbury, HMV and The Guardian.

Andrew's marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for £1.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com.

Andrew Hood -lynchpinHe then joined search company Ambergreen, where he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an independent web analytics business.

 

The breakfast is absolutely FREE. Numbers are limited so please sign upLink opens in a new window if you are interested. Hope to see you there!

 

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User Vision made a tremendous contribution to our site. We didn't expect to learn much from user testing that we didn't already know, but we were completely wrong about that. We received expert advice that was also commercially aware and displayed a real understanding of our business. We have no hesitation in recommending the User Vision team to others.

Struan Robertson, Editor, OUT-LAW.COM, 2009.