Web Marketing Seminar: Technology to Improve your Online Presence
- Date
- 27th May 2009
- Time
- 16:00–18:00
- Location
- Kettners, 29 Romilly Street, Soho, London, W1D 5HP, W1D 5HP.
- Map
- See a map of this venue
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Chris Rourke from User Vision will speak at the "Technology to Improve your Online Presence" Web Marketing Seminar. The event, hosted in partnership by User Vision, Lynchpin and Trovus, will take place on 27th May 2009 at 4.00pm in London.To sign-up for the seminar, please visit www.bap-web.eventbrite.com website.
Overview
"45% of users abandon websites with poor navigability, slow download times, or confusing content" Boston Consulting Group.
The web is the place to be, especially now as shoppers seek bargains online and organisations seek to maximise their presence online.
But having a website and marketing it is not enough. There are several technologies that can help you maximise your investment online, to better understand the effectiveness of your marketing and the persuasiveness of your website.
Tonight's speakers will provide an overview of powerful and innovative technologies in the area of marketing, usability and web analytics that will help you gain a competitive advantage from your website. This will be an entertaining and informative event to learn how you can maximise the opportunity offered by the web.
Speakers
- Andrew Hood, Lynchpin. Applying web analytics to understand your visitors and optimise your marketing spend.
- Edward Charvet, Trovus. Increasing marketing effectiveness from learning where your site visitors are coming from.
- Chris Rourke, User Vision. Applying eye tracking and usability to gain a deep insight to your customer's experience on your site. See eyetracking demo.
This seminar is being held in association with the British American Project, with all proceeds going to support their work.
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