Usability and User Experience training course

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Date
25th March 2009
Time
09:30–17:00
Location
Manchester Digital Development Agency, 117-119 Portland Street, Manchester, M1 6ED.
Map
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E-consultancy

 

Many website owners see usability as one of the key value generators for 2009 as the cost of acquiring traffic continues to grow.

This seminar aims to give a solid background on what is a wide and varied subject through using case studies and examples from several e-commerce websites. Importantly it will provide hands on experience through workshops on the key principles of usability and inspire attendees to add value to their own websites when they return to the workplace.

Who is the course for?

Anyone who has a role to play in website conversion and wants to understand the principles behind best practice. It is suitable for client or agency staff but we would expect some previous experience of website terminology.

What will I learn?

Introduction - the importance of usability for online success

  • Definitions and benefits
  • Conversion rates and benchmarking performance
  • Calculating conversion and the revenue impact of usability

Usability design principles

  • The key usability principles to be considered in the design of navigation, homepages, page layout, forms and error messages in the usability experience
  • Workshop of developing navigation based on the card sorting methodology information architecture

The Usability lifecycle

  • How you can integrate usability activities throughout the web site design process, applying practical techniques based on relevant usability standards such as ISO 13407 Human-centred design processes for interactive systems
  • Workshop demonstrating user and task profiling

Usability Testing

  • When to apply it and best practice methodology tips and live demonstration of testing

Who is the workshop leader?

Chris Rourke is founder and principal consultant at leading usability consultancy User Vision. He has over 15 years consultancy and training experience in usability and human factors applied primarily to websites, software, mobile and consumer products. Qualified in both Engineering Psychology and Ergonomics, Chris is President of the Scottish Chapter of the Usability Professionals' Association and is a member of various professional organisations, including the British Human-Computer Interaction Group (BHCIG).

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Other course dates available  Link opens in a new window

Link opens in a new window London: 12th May 2009Link opens in a new window
London: 1st July 2009Link opens in a new window
Manchester: 9th July 2009Link opens in a new window
London: 22nd September 2009Link opens in a new window
London: 5th November 2009Link opens in a new window
Manchester: 19th November 2009Link opens in a new window

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User Vision made a tremendous contribution to our site. We didn't expect to learn much from user testing that we didn't already know, but we were completely wrong about that. We received expert advice that was also commercially aware and displayed a real understanding of our business. We have no hesitation in recommending the User Vision team to others.

Struan Robertson, Editor, OUT-LAW.COM, 2009.