MRS Scotland - Different approaches to research problems
- Date
- 22nd October 2009
- Time
- 18:15–20:00
- Location
- 43 Jeffrey Street, Edinburgh, EH11DH.
- Map
- See a map of this venue
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MRS Scotland has invited Chris Rourke, Managing Director of User Vision and Heather Sim, Chief Executive of Space Unlimited, to discuss new methodologies in solving research difficulties, at Jury's Inn, Edinburgh.
What will I learn?
Chris Rourke, will explain research into consumers' emotional response to advertising. Capturing the emotional impact of an advertisment / image is of great interest to advertising companies and their clients. Using eye tracking technology and additional psycho-physiological data on blink rates and pupil dilations it is possible to gauge the emotional impact of images in the planning stages and select to deploy the ads with the greatest impact.
Heather Sim will talk about the Space Unlimited process that enables teenagers to challenge a Client's thinking and communication strategies. With elements undoubtedly related to social marketing and peer research, Space Unlimited is unusual in that it offers learning for everyone involved, learning that is relevant to work and life.
About the User Vision Speaker
Chris Rourke, founder and managing director of User Vision, has over 15 years consultancy and training experience in usability and human factors applied primarily to websites, software, mobile and consumer products. Qualified in both Engineering Psychology and Ergonomics, Chris is President of the Scottish Chapter of the Usability Professionals' Association and is a member of various professional organisations, including the British Human-Computer Interaction Group (BHCIG).
What are the costs?
The cost for this event, including buffet, is only £8.
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