1. Return on investment
  2. Return on investment calculator

Return on investment calculator

Use this calculator to estimate how much improving your site’s usability will increase your revenues.

Improving the user experience raises the conversion rate (the total number of transactions divided by the total number of visits during a given period). The calculator allows you to see the benefits from improvements to the conversion rate which are low (0.5%), medium (1%), high (2%). In reality, we have helped clients achieve much greater increases in their conversion rates, easily providing a substantial return on their initial investment.

Your site's figures

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80% of companies believe they deliver a 'superior experience' to their customers, but only 8% of their customers agree.

Bain & Company, Harvard Management Update.