Our maxim is "focusing on the user experience" because no matter how good the business idea, if users cannot use the website, software or product as intended, the business will suffer. More satisfied customers, increased sales, and faster site development are only some of the reasons to focus on the user experience.

More satisfied customers, increased sales, and faster site development are only some of the reasons to focus on the user experience.

What is usability?

Simply defined, usability is a measure of how well a product meets the needs of its users. There are five main aspects to usability:

  1. Learnability: How easy a system is to learn? A good system should require the minimum amount of time to learn.
  2. Efficiency: Does the interface allow the user to achieve their goals with the minimum of effort? Can the user find the information they need easily? Does the interface match the user’s expectations and is it easy to understand?
  3. Memorability: If someone returns to the system, how easily can they remember how to use it?
  4. Errors: Does it provoke a minimum number of errors, such as clicking on the wrong navigation element, and does it allow people to easily recover from these errors?
  5. Satisfaction: Do people like using it? A well-designed system fosters feelings of satisfaction because people feel helped rather than hindered. A badly designed system provokes a frustrating and irritating experience.

The benefits

The benefits of applying usability principles to any IT system or product are multiple for both the end user and the development team.

Key benefits for users

  • Users will spend less time learning the system and are more likely to achieve their goals
  • They have a satisfying experience, increasing the likelihood of future use and recommendation to others
  • They’ll develop trust and use the system with greater confidence
  • They return to use the website, software or product again

What companies can look forward to

  • Reduced development time and lower development cost due to fewer usability related revisions late in the project lifecycle. Usability saves you money and helps you get a higher quality product to market in less time
  • E-commerce websites built with usability principles in mind have increased sales and win a competitive advantage over more difficult to use sites
  • Greater numbers of retained, loyal customers
  • Increased return on your investment
  • Reduced training & support costs
  • Reinforced brand image

Graph showing that people drop out of websites during various points in their visit because of poor usability.

Fortune 1000 companies each spend an average of $2million per year on site redesigns, without knowing if the redesign made the site easier to use.

Forrester Research.